Electric Car Reva
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR030 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesMergers Acquisition and Takeovers |
| Case Length |
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9 Pages |
| Period |
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2001 |
| Pub. Date |
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2002 |
| Teaching Note |
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Available |
| Organization |
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Reva Electric Car Company |
| Industry |
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Automobile & Automotive |
| Countries |
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India |
Abstract:
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The case discusses the launch of the first electric car in India - Reva, by the Bangalore-based Reva Electric Car Company.
The case discusses the Indian passenger car industry and the steps taken by the Government of India as well as the major players in the global automobile industry to reduce automobile pollution.
The case also explains how electric vehicles can help reduce automobile pollution and discusses the future of EVs, particularly Reva, in India.
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Issues:
» Approach used by Reva Electric Car Co. to position Reva in the highly competitive and crowded market
Contents:
Keywords:
Electric car, India, Reva, Bangalore-based, Reva Electric Car Company, Indian passenger car industry, Government of India, global automobile industry, automobile pollution, electric vehicles, EV, Reva
Electric Car Reva
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